Consumer insights – direct mail and students

The student landscape is changing, with more young people – and adults – going into further and higher education than ever before. This report offers a new persective on this market to discover students' behaviours around direct mail and their attitude to other media channels.

Using TGI, Mintel, BMRB and Billetts research from 2009 it examines the strengths and weaknesses of the student leisure market and delivers a snapshot of the current climate.

Key insights include:

• This segment remains under-mailed despite its growing disposable income.

• There are more female than male HE students, with women consumers being most likley to take part in social activities, particularly those requiring spending. 

• 82% of students like receiving money-off vouchers, special offers or coupons.

• They are 43% more likely than average to pay more attention to an advert in response to direct mail.