Direct mail and the bundled home communications sector

The total value of bundled home communications market is currently estimated at £8bn.

Most market growth is coming from triple-play bundles (phone, broadband, multichannel TV) and has grown from under £500 million in 2005 to an estimated £3 billion+ in 2010. It's expected to reach nearly £6 billion by 2015.

Using data from BMRB, Ebiquity, TGI, fast.MAP and Mintel, this new presentation identifies opportunities for direct mail marketing in the rapidly evolving telecoms bundles market.

Key findings include:
•          Nearly 60% of UK adults would consider or are actively considering a new broadband supplier

•          51% of adults are happy with their current broadband supplier, but are still open to new products

•          Direct mail’s share of telecoms advertising spend continues to rise

•          Broadband users are 18% more likely than average to be the highest responders to direct mail

To read these findings in full click the ‘download’ link below.