Fast Facts: Direct mail and social media

Research proves that combining 'traditional' direct mail with up-to-the-minute social media campaigns effectively boosts product awareness and drives sales.

Key findings from this report from the Mail Media Centre using data gathered by TGI and BMRB include:

 •         Social network users are frequent responders to direct mail - over 8.3million have responded to DM they've received in the last twelve months.

•         Nearly half of social network users have done something as a result of the mailers they've received.

•         They don't just respond via the post, they visit stores and go online too.

This presentation provides an outline of the facts and figures to convince marketers to combine their marketing methods. To read it in full, click the 'download' button below.

Read more articles on integrating direct mail and social media.