Mail in the general insurance sector

Author: MMC
Date: 26 June 2009

The UK's most competitive financial sector, general insurance has had to fight its corner with the growth of price comparison sites, triggering an increase in switching activity among price-conscious consumers. This 2009 MMC report examines the part direct mail plays in this volatile sector using research by Nielsen, Billetts and TGI.

Key findings include:

General insurance direct mail spend hit a high of £552m in 2007.

Men are targeted more by insurance mailings than women.

More than 55% of mailings went to people aged over 55.