New car buyers’ attitudes to direct mail

Despite the economic downturn, it’s estimated some 8m people intend to buy a new or used car in the next two years. 

Sending direct mail to potential car buyers is an effective way to influence them and drive sales.

Key findings from this new report using data garnered from TGI, BMRB and Ebiquity include:
 
•         Consumers who intend to buy a new car in the next two years are 29% more likely than the average GB adult to be heavy responders to direct mail
•         They are more likely to be heavy users of direct mail than to be heavy users of any other media channel
•         46% of adults who intend to buy a new car in the next 2 years have done something in the past 12 months as a result of the direct mail they’ve received.

This report outlines the opportunities presented to marketers. To read it in full, click the download button below.