fast.MAP MMC Consumer Trust Study 2010

Consumer trust in many professions and organisations has dropped across the board when compared with data from 2008 and 2009. This exclusive report uses the latest fast.MAP data to examine the change in consumers’ attitudes to MPs, banks, the police, their local council, teachers and advertisers among others. Not surprisingly, MPs and the banking sector fare badly – and clearly need to look at how they can customers and voters back – but teachers and police score well.

However, where consumers have a personal relationship with an individual or organisation, data shows that they are more inclined to trust them.

Key findings include:

• MPs, the government, banks in general and local councils lost most trust among respondents in the past year – 72% of respondents didn't trust MPs in general and 56% didn't even trust their own MP.  

• 50% of respondents said they completely trusted/trusted school teachers and 45% of respondents said they completely trusted/trusted the police.

• 47% of respondents said they didn’t trust banks or completely mistrusted banks.

• Only 7% of respondents said they completely trusted/trusted the government.