Our fast facts and video clips are designed to give you instant insights for your presentation. Go to our Facts and figures section for detailed data about media spend, industry sectors and mail volumes.

Acquisition and retention

• Direct mail and key life events
• How can UK politicians re-engage public trust
• Mail soundbites – develops relationships
• Mail soundbites – retains customers
• Mail soundbites – how mail is targeted and timely
• Mail soundbites – the power of the creative
• How door drops drive retail sales
• How door drops drive home insurance sales
• How door drops drive online banking
• How door drops drive frozen food sales
• Word of mouth champions and direct mail

 How mail is consumed

• Mail soundbites – how mail is consumed 
• Mail soundbites – how mail reminds people
• Mail soundbites – organises households
• Mail soundbites – organises the family
• How mail is set aside for future use

Mail in the media mix

• Direct mail in the mix: the government sector
• Direct mail in the mix: the leisure sector
• Mail soundbites – digital age
• Mail soundbites – customer magazines
• Why mail is... personal
• Why mail is... targeted
• Why mail is... direct
• Why mail works with... email and online marketing
• Why mail works with... mobile and social media
• Why mail works with... press and magazines
• Why mail works with... radio and television
• Word of mouth marketing in a nutshell
• Word of mouth marketing – dos and don'ts
• Word of mouth marketing – the future
• Top 10 reasons to use direct mail

Sensory mail

• How sensory branding forms a bond with consumers
• The effectiveness of sensory branding
• Why sensory marketing works
• Fast facts about sensory marketing
• Sensory marketing for the over 50s

 Target audiences

• Direct mail and people in interested in the 2012 Olympics
• Teen market in a nutshell
• Teens' response to marketing
• Teen market – emerging trends
• Mail soundbites – busy mums
• Mail soundbites – young adults (aftershave)
• Mail soundbites – young adults (independence)
• Mail soundbites – young adults (present)
• Targeting home movers