Direct mail and Euro 2012

Football fans who watch the game on TV are above average responders to mail, a new Mail Media Centre report shows.

So if you're planning to run TV ads during the 2012 UEFA European Football Championship in June, it could pay to integrate mail into the marketing mix too.

This report from the Mail Media Centre, using data from TGI and BMRB, reveals they are a potentially lucrative audience for direct mail and door drop advertisers.

Key findings include:
• Consumers who follow football are 24% more likely than average to be heavy responders to direct mail
• Football viewers are above average buyers of CDs, consoles, cars, alcoholic drinks and tools
• 78% of football viewers like receiving money-off vouchers, special offers or coupons

To read this report in full, click the ‘download’ button below.