Direct mail and key life events

Nothing hits home like a well-timed piece of mail, particularly when it corresponds to a key moment in someone’s life. Effective targeting that ties in with an individual's important anniversaries or life stages can ensure your marketing has maximum impact.

This data from TGI lists more than 15 key life events – such as getting married, sending a child to university, making major home improvements and changing job  – which high responders to direct mail have experienced in the past 12 months.