Fast Facts. How direct mail drives response online

If anyone doubts the effectiveness and relevance of mail in a digital world then the following stats will surely dispel those myths.

Using TGI data, 21.9m British adults have taken action after receiving mail in the past 12 months.

Key findings include:

• Some 14.2m have bought something, 10.5m have used a voucher or coupon and 6m have visited a store.

• Looking at the method of follow up, 6.2m ordered online and 7.3m followed up in person.

This highlights the way the post can drive to and complement other media.

To read the findings in full click the ‘download’ button below.