Fast facts about sensory marketing

How important is sensory marketing? Research shows that 60% of consumers make a brand their first choice if it engages four to five senses. And 75% of our emotions are generated by what we smell.

Get immediate insights into sensory marketing and why it works, as well as some inspiring examples from our four experts: Martin Lindstrom, author of Brand Sense; brand expert Jana Zednickova; Tom Feinson from the Carling brand; and Marsha Hemingway from market research agency Good Sense Research.