How can the UK’s politicians re-engage the public’s trust?

Getting to the point is a priority for every marketer - and currently, the UK's politicians. Chris Whitson presents a party-neutral and focused business plan for beleaguered party politicians who need to restore their 'brand credibility' with a disillusioned public.

He uses the Japanese rapid-fire presentation style of Pecha Kucha – 20 slides and 20 seconds per slide – to highlight the valuable lessons politicians can learn from successful commercial brands such as Tesco, ASDA and Apple.