How sensory marketing forms a bond with brands

There are some really surprising examples of brands using sensory marketing. Take for example figleaves.com. Online, how on earth do you make that a multisensory experience?  Well, of course the most important part of that experience with that company is when you get the products delivered through your door. And so what they’ve done is they’ve worked really hard on making the packaging a totally multisensory experience. And as you open it for example there’s a wonderful fragrance now that as you open the packaging comes out.
And if that smell is associated with every time you get a Fig Leaves product and actually incidentally you can put that now with scented drawer liners that you can put into your clothing drawer that really becomes a really bonding part of your relationship to that brand. So looking for little sensory triggers like that, a fragrance that’s developed specifically for them from their brand values is the kind of thing that we do.