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Social Media has changed the communication landscape with millions of people now freely sharing their likes and dislikes in a global forum. 

For businesses, social media offers an exciting opportunity to talk directly to customers and these two-way conversations can build great awareness, however the challenge is converting these conversations into concrete sales.
 
Royal Mail believes that direct mail and social media can work well together to increase marketing effectiveness and drive sales.
 
This short video explains the value of integrating direct mail with social media to enhance campaigns and make every pound of marketing spend count.

Join the conversation now at: http://www.mmc.co.uk/Bigrethink/

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