How door drops drive frozen food sales

Marketers are under pressure to maximise value from all their advertising communications and in the UK’s swift-turnover frozen food market the emphasis is on delivering fast volume sales and a demonstrable return on investment.

This 2010 BrandScience research highlights the effectiveness of door drops compared with TV and radio in driving sales for a leading UK frozen food manufacturer, particularly in the speed of initial response.

It also examines how the medium influences consumers to buy during and after campaigns from 2006 to 2008 and its effect on sales uplift for different products.