How door drops drive home insurance sales

The UK's competitive home insurers place a premium on winning new customers and delivering a significant ROI, particularly as consumers look to price comparison sites to find the best deals.

This 2010 BrandScience research reveals the effectiveness of door drops compared with other offline and online media such as TV, partner sites and press in increasing the number of new policies acquired by a home insurance firm via phone.

It also details how door drops contributed the highest percentage of total insurance policies of any individual media channel, and how the medium delivered greater value for money than press, directories, TV, search and freesheets.