How door drops drive retail sales

Identifying the most cost-effective means of boosting sales revenue is the top priority for marketers faced with a shrinking advertising budget, and firms operating in the UK’s highly competitive retail market demand a swift and tangible return on investment. 

This 2010 BrandScience research highlights the effectiveness of door drops compared with TV and the press in attracting consumers and driving sales.

It also reveals how the savvy retailer used its knowledge of regional differences in door drop performance to maximise the impact of its campaigns and achieve a sustained uplift in sales.