MMC>Knowledge centre>Presentation-ready>Mail soundbites – how mail is consumed
Mail soundbites – how mail is consumed
Author: Quadrangle – Mail in the 21st Century
Date: 09 February 2009
'This is the stuff I really like to browse through…'
Mail can be read at consumers' convenience. In this insight film, Pat Parish reveals how she likes to save the 'best bits' from her weekly post to browse through at her leisure – and give it her undivided attention.
Pat's not alone – 46% of women often keep printed brochures or leaflets to read in their free time.
Download the film and our key insights about how women respond to direct mail and customer magazines.
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Pat Parish: This is my pleasure pile. This is the stuff that I really, really like to browse through.
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