MMC>Knowledge centre>Presentation-ready>Mail soundbites – organises the family
Mail soundbites – organises the family
Author: Quadrangle – Mail in the 21st Century
Date: 09 February 2009
'You have five minutes to chill out when the post arrives and
have a look at it...'
Post can play a key role in a family's leisure time, helping organise trips to the cinema or to watch the cricket, as this film clip shows.
Post is also a prompt to purchase. Around 4.85 million families with children in the household bought something after receiving mail in the past 12 months.
Download the film and our key insights about marketing to families.
You do not have Adobe Flash installed or Javascript is disabled in your browser.
To install Flash 9 plugin please click here.
If you are sure that Flash 9 plugin is installed, please check that Javascript is
enabled in your browser.
Janet Hagan: It keeps the family together, on a weekend we’ll sit and chat about it. If something comes through well perhaps make a decision to go as a family, or just with my daughter, or Kieran and his dad, or me to a sporting event with Kieran because we both like cricket. So that’s our little time frame, little time warp where you have five minutes chill-out when the post arrives and have a look at it.
Right click and select 'Save As' to download:
.wmv
.mov
Javascript is not enabled in your browser. To print this page please use your browser's print controls.