Mail soundbites – customer magazines

Author: Quadrangle – Mail in the 21st Century
Date: 09 February 2009

'I enjoy reading the BMW magazine, it's really informative and may be an incentive for us to buy BMW in the future.'

Customer magazines and catalogues help companies keep in touch with consumers and keep them up to date with their latest goods and services – in this case, helping influence a family's choice of new car.

And specifically, 40% of BMW owners like to receive customer magazines and 46% like to receive catalogues.

Download the film and our key insights about customer magazines and catalogues.

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Natasha Buttivant: We recently bought a car from BMW. Every sort of few months they’ll send us a magazine informing us of their new models that they’re due to come out- when they’re going to come out, and the features that the new cars are going to have. I think it’s a really good idea. I really enjoy reading the BMW magazine, my husband really enjoys it and we find it really informative and interesting and definitely makes us- its an incentive for us to maybe buy BMW in the future.

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