Mail soundbites – young adults

Author: Quadrangle – Mail in the 21st Century
Date: 09 February 2009

'When you do get a bit of mail, you think, "oh, that's quite cool. Open the mail…"'

Teens and young adults enjoy getting mail – it makes them feel grown-up. This presentation-ready clip shows how young adults feel about the personally addressed post they receive.

Did you know that 90% of 16-24 year olds tend to open all their post?

Download the film and our key insights about young people's attitudes to direct mail.

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Ivan Colomer: I’m generally, I’m still at that age where I quite look forward to getting some mail. Because obviously I still live with my parents so you don’t get that same sense of independence. So when you do get a bit of mail, you think 'oh, that’s quite cool. Open the mail'.

Right click and select 'Save As' to download: WMV