Mail soundbites – young adults

Author: Quadrangle – Mail in the 21st Century
Date: 09 February 2009

'I got a free sample of aftershave through the post and it resulted in me going out and buying it…'

Samples can sell – even to the internet generation. This presentation-ready clip shows that young adults are happy to be prompted to purchase by post, a fact that many marketers overlook.

Did you know that 81% of people would be more likely to open a piece of mail if it contained samples?

Download the film and our key insights about young people's attitudes to direct mail with free samples.

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Joshua Sheridan: About a year ago I got a free sample of aftershave through the post and I really liked it, and it resulted in me going out and buying it. I ended up getting it and I have had two bottles since. I have almost run out of this one so I will probably end up buying a third. And I can say honestly, that without having the sample I wouldn't have even heard about it.

Right click and select 'Save As' to download: WMV