MMC>Knowledge centre>Presentation-ready>Mail soundbites – young adults (present)
Mail soundbites – young adults (present)
Author: Quadrangle – Mail in the 21st Century
Date: 09 February 2009
'I enjoy getting mail because it’s like getting a present; you never know what it's going to be…'
Young adults and teenagers like getting post, as this short film clip shows.
And 72% of 16-34 year olds welcome mail from companies they've shopped with if the mail rewards their loyalty.
Download the film and our key insights about the youth market.
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Sian Housey: The reason I enjoy getting mail is because it’s sort of like getting a present. In that it’s, like, wrapped up and then you open it and see what’s in the inside; and you never know exactly what it is going to be.
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