Why mail is… direct

If it's short, snappy, to the point and relevant, people like to receive direct mail. They can touch it, it's personal, they can keep it and refer back to it. It delivers a tangible, personalised experience of a brand straight into the consumer's hand, so it's no surprise that direct mail is also great at driving response.  

Seven industry experts from Archibald Ingall Stretton, Rapp Media, Kitcatt Nohr, EDM Media, Stella Travel, Occam DM and the Lloyd James Group tell us why they think the direct approach is best.