Why mail works with… mobile and social media

Direct mail is creative, personal and tangible; mobile and online social networks are immediate, interactive and engaging.

We talk to six industry experts, including Jonathan Mew from the Internet Advertising Bureau and Paul Berney from the Mobile Marketing Association, about how combining these three communication channels can give your campaign the edge. 

It also contains some compelling facts:

• 23% of UK adults have accessed content or sent emails on their mobile phones (45% among 15- to 24-year-olds).
• Social networking now accounts for 23% of all time spent online, so it makes sense to harness the power of the new marketing channels to improve exposure and increase direct marketing campaign response rates.