Why mail works with… press and magazines

Magazines and newspapers may not seem to be natural bedfellows for direct mail – but they are. Integrate the two and you get the best of both worlds: the measurability of direct mail and the brand presence of press and magazines. 

We talk to six industry experts – including Matt Jones from through-the-line communication agency Touch DDB and Patrick Bradshaw from data list provider Market Location – about how this unlikely partnership of multi-channel media works.