Access research and benchmark studies about direct mail, target audiences, brand-building and consumer insights about how mail works in the media mix.

Best practice

• DMA Return on Ideas report
• Fast.MAP Marketing Gap Tracking Study 2009
• CCB Fast.MAP Marketing Gap Tracking Study 2008
• Mail consumers notice
• Marketing consent - opportunities for marketers
• Valassis Coupon Report 2008

Campaign objectives

• Acquisition direct mail vs retention direct mail
• Business Changes File Business Barometer (business movers)
• How mail acquires customers
• How mail develops customers
• Royal Mail Relocation File - Consumer Barometer (home movers)

Future trends

• Neuroscience: How brands can better engage consumers
• Neurocience video clip1: What is it and why is it important for marketers?
• Neuroscience video clip 2: The scientific study and its findings
• Neuroscience  video clip 3: The implications for marketers

Industry sector

• APA advantage study – automotive sector
• APA advantage study – financial sector
• APA advantage study – retail sector
• Direct mail working for a car insurance company
• How regulation is improving financial services marketing
• Home Shopping Tracker study 2008

How mail is consumed

• Direct mail drives to store and web – overview
• Direct mail drives to branch and web – finance sector
• Direct mail drives to store and web – retail sector
• Direct mail drives to store and web – telecoms sector
• Direct mail receipt and response – days of the week analysis
• Good delivery drives online shopping
• How mail is consumed
• How mail organises people
• Mail in the 21st century – overview

Mail and the environment

• Consumer attitudes to climate change
• GreenMatters PAS 2020 issue
• PAS 2020 (DMA leaflet)

Media mix

• Campaign effectiveness – direct mail versus other media
• Direct mail and TV advertising
• Direct mail and digital
• Direct mail and email
• Direct mail and press
• Direct mail and online
• Direct mail and internet search
• How direct mail increases ROI in multimedia campaigns
• Mail as a marketing medium: The B2B view
• Mail in the digital age
• Mail in the mix (email and online) - D'Mand Tracking Study
• Pitney Bowes WebDriver report
• The role of mail in the communications mix
• Sensational: Harnessing the power of the five senses...

Target audiences

• Busy mums
• Life begins at 50
• Insights into the recession's effects on older consumers
• Marketing to women – finding 'Heidi'
• Reaching the 'charmed generation'
• Shades of ethnicity – issues of marketing and technology
• Young adults 

Transactional mail