Consumer attitudes to climate change

This Future Foundation research from 2008 reveals what consumers think about climate change. The results highlight three key learnings for brands:

• Climate change gives organisations a significant opportunity to own the green agenda - 69% could not think of a single brand that is taking a lead in tackling climate change.

• There's a need for clarity and education about the green agenda, as many consumers don't fully understand environmnetal terms and logos, especially those related to phrases such as 'carbon neutral' and 'carbon offsetting'.

• Recycling initiatives generate a lot of interest from consumers.