Direct mail and email

This 2007 report using research by Quadrangle gives a comprehensive overview of how direct mail can support email marketing campaigns.

It highlights the different strengths and weaknesses of mail and digital communications and compares how people respond to different types of direct mail and email, for example, newsletters, brochures and booking confirmations.

For consumers, email is about getting in touch with them, allowing them to click through to a website, and putting them in control of a relationship. Direct mail is about having a personal impact on them, and making them feel valued.