Direct mail receipt and response – day-of-week analysis

Does the day that your direct mail lands on the doormat play a big part in its success? This up-to-date MMC research gives a breakdown of the volume of direct mail that hits people’s homes every day and the response rate it gets on each day of the week. 

Key findings include:

• Consumers receive far fewer items of direct mail on Saturday.

• Financial mailings that arrive at the weekend achieve the greatest uplift in response rates.

• The survey also shows a breakdown of response rates to direct mail by industry sector as well as how people respond to mail of different physical sizes.

• Finally, a year-by-year look at direct mail response rates since 1998 show that they have recovered in recent years.