MMC>Knowledge centre>Research>Direct mail receipt and response – day-of-week analysis
Direct mail receipt and response – day-of-week analysis
Author: MMC
Date: 05 May 2011
Does the day that your direct mail lands on the doormat play a big part in its success?
This Mail Media Centre research from the Royal Mail gives a breakdown of the volume of direct mail that hits people’s homes every day and the response rate it gets on each day of the week.
Key findings include:
• The percentage of people who ‘read advertising mail thoroughly’ or ‘glanced at it out of interest’ is very constant for each day of the week, at around 46
• On average, 14% of receivers of advertising mail who have read or glanced at their advertising mail take action or plan to take action later
• On average, 25.5% of people who receive financial advertising mail ‘read the mail thoroughly’ or ‘glance at it out of interest’
• Consumers are most likely to read or glance at advertising mail items in large letter format
To read this report in full click the 'download' link below.
Javascript is not enabled in your browser. To print this page please use your browser's print controls.