Direct mail receipt and response – day-of-week analysis

Does the day that your direct mail lands on the doormat play a big part in its success?

This Mail Media Centre research from the Royal Mail gives a breakdown of the volume of direct mail that hits people’s homes every day and the response rate it gets on each day of the week. 

Key findings include:

• The percentage of people who ‘read advertising mail thoroughly’ or ‘glanced at it out of interest’ is very constant for each day of the week, at around 46

• On average, 14% of receivers of advertising mail who have read or glanced at their advertising mail take action or plan to take action later

• On average, 25.5% of people who receive financial advertising mail ‘read the mail thoroughly’ or ‘glance at it out of interest’

• Consumers are most likely to read or glance at advertising mail items in large letter format 

To read this report in full click the 'download' link below.