DMA GreenMatters - PAS 2020 special

This special issue of the DMA's GreenMatters gives the lowdown on the PAS 2020 environmental standard. The founding partners explain what it is, why the industry needs it to meet the demands of new environmental legislation, and how to gain certification.

• Robert Keitch, DMA director of media channel development and environmental affairs, explains why the direct marketing industry needs a sustainable standard and how PAS 2020 works at each stage of a campaign.

• Frank Post, marketing director at BSI British Standards, looks at what benefits this standard will deliver for your business.

• David Ellison, marketing services manager, ISBA, outlines why failing to gain PAS 2020 certification is not an option.

• Nick Martin, UK managing director, Acxiom explains how PAS 2020 can help your budget.

• Mark Thompson, Media Director, Royal Mail looks at how PAS 2020 can reward advertisers for choosing an environmental approach.

• Nick Dison, CEO, Howitt introduces website www.greendm.co.uk to help you assess a direct marketing campaign's compliance using the PAS 2020 calculator.