How customer magazine readers respond to direct mail

People who read customer magazines are more likely to direct mail than non-readers, according to  research.

This report - compiled by the Association of Publishing Agencies and featuring research from TGI and the Mail Media Centre - reveals that:

 • 46% of recent customer magazine readers have responded to direct mail in the last 12 months, compared to 30% of non-readers

 • Recent consumer magazine readers are 74% more likely to buy as a result of receiving direct mail

To read these findings in full, please click the ‘download’ button below.