Life begins at 50

The UK’s ageing demographic means tapping into the over-50s market and connecting with older customers is increasingly important. Produced to support the recent Royal Mail and Mature Marketing ‘Life Begins at 50’ seminars, this presentation explores the many facets of the expanding mature market to help businesses identify the different segments and audiences.

With practical learning, research tools and creative tips, it explains how to:

• Avoid the pitfall of ageism and ensure research uses relevant age demographics

• Segment and communicate with the mature consumer base

• Retain these valuable customers and win more of them

• Ensure your marketing spend is used most effectively in this growing marketplace.

Want to attend the next Royal Mail Life Begins at 50 seminar? Simply email us at events@mmc.co.uk for more details.