fast.MAP/IPM Marketing-GAP Tracking Study

The Institute of Promotional Marketing's last white paper used a well-known Donald Rumsfeld saying: "There are known knowns; there are things we know we know. We also know there are known unknowns...” and so on...

Yet there was one thing left out: 'Things we think we know, but we may be wrong'.

The 7th Annual fast.MAP Marketing Gap tracker report sets out key facts, provides thoughts for further research and delivers insights for everyone to boost the promotions industry in the UK. Named 'The fast.MAP/IPM Marketing-GAP Tracking Study', it delivers information on current positions in key areas and tracks changes.

Key findings include that time to plan tends to be short in promotions marketing so sudden understanding is vital - and the IPM can now deliver regular updates in key areas.

Plus, success lies in defining your target and then selecting and implementing the best combination of techniques to reach it. It's important not to underestimate the strength of promotion in every area of commerce - direct mail, email, telephone, face-to-face, on-pack, POP, posters, TV, press and doorstep.

Click on the 'download' link below to find out more about the IPM Insights team's research.