MMC>Knowledge centre>Useful tools
Useful tools and services
Planning a new mail campaign? We have a range of free tools and services to help you maximise its impact. You can work out potential response rates to mailings, improve the ROI of your catalogues and get additional expert advice at our Infobank Resource Centre.
Infobank Resource Centre
MMC's Infobank Resource Centre in London WC1 offers free expertise to help you plan and improve your direct mail and integrated campaigns. We're open Monday to Friday, from 9am to 6pm. Call us on 0800 917 0640 to book a session.
Average Response Rate Indicator
Calculate the potential response rate to your mail campaigns. Our quick and easy-to-use calculator uses the latest TNS data, gathered from over 1000 UK households, to estimate how many people would respond to your mailing – and compare it against the sector average.
Use the Average Response Rate Indicator
Catalogue Critique
MMC’s Catalogue Critique tool evaluates the effectiveness of your catalogues. Book a session with a Royal Mail media consultant for a free independent review and practical recommendations to help improve the ROI of your catalogues.
Speak to a media and data consultant
Free media and data consultancy
Royal Mail’s media and data specialists can also help you with competitor analysis, creative reviews of your mail packs and audience profiling. Find out more about the consultancy services and tools on offer.