MMC>Knowledge centre>Useful tools
Useful tools and services
Planning a new mail or multi-channel marketing campaign? Our free tools and media and data services can help you ensure it has maximum impact.
Infobank Resource Centre
Our Infobank Resource Centre in London WC1 offers free access to the latest industry data, consumer insights and media tools to help you get the most from your direct mail and integrated campaigns. We're open Monday to Friday, from 9am to 6pm. Just call us on
0800 917 0640 to book a session.
Average Response Rate Indicator
Calculate the potential response rate to your mail campaigns. Our quick and easy-to-use calculator uses the latest TNS data, gathered from over 1000 UK households, to estimate how many people would respond to your mailing – and compare it against the sector average.
Use the Average Response Rate Indicator
The Catalogue Critique tool evaluates the effectiveness of your catalogues. Book a session with a Royal Mail media consultant for a free independent review and practical recommendations to help give your catalogues lasting impact.
Find out more about our Catalogue Critique review
Use Royal Mail's Mailshots Online Tool to help boost your ROI by improving the quality and targeting of your mailshots to win new customers and retain existing ones.
Find out how Mailshots Online can help your campaign
Free media and data expertise
Royal Mail’s media and data specialists can also help you with competitor analysis, creative reviews of your mail packs and audience profiling. Find out more about the specialist services and tools on offer.