Tools of the trade

Useful tools and services

Planning a new mail campaign? We have a range of free tools and services to help you maximise its impact. You can work out potential response rates to mailings, improve the ROI of your catalogues and get additional expert advice at our Infobank Resource Centre. 

Infobank Resource Centre

MMC's Infobank Resource Centre in London WC1 offers free expertise to help you plan and improve your direct mail and integrated campaigns. We're open Monday to Friday, from 9am to 6pm. Call us on 0800 917 0640 to book a session.

Average Response Rate Indicator

Calculate the potential response rate to your mail campaigns. Our quick and easy-to-use calculator uses the latest TNS data, gathered from over 1000 UK households, to estimate how many people would respond to your mailing and compare it against the sector average.

Use the Average Response Rate Indicator

Catalogue Critique

MMC’s Catalogue Critique tool evaluates the effectiveness of your catalogues. Book a session with a Royal Mail media consultant for a free independent review and practical recommendations to help improve the ROI of your catalogues.

Speak to a media and data consultant

Free media and data consultancy

Royal Mail’s media and data specialists can also help you with competitor analysis, creative reviews of your mail packs and audience profiling. Find out more about the consultancy services and tools on offer. 


Consultancy Services & Infobank resource centre
Consultancy services
Personalised direct and integrated campaign advice from data and media experts
Free data and media consultancy
Consultancy services
Latest marketing insights, creative and data on your customers and competitors
Visit us for free business intelligence Email us
Tel: 0800 917 0640