MMC>Knowledge centre>Useful tools>Catalogue critique
Author: Royal Mail
Date: 01 August 2010
Who is the tool aimed at?
Companies involved in planning, designing, producing and marketing catalogues in a traditional mail order or multi-channel retail environment.
How does it work?
The Catalogue Critique is an online tool which asks a series of questions about your company's mail order catalogue and uses your answers to generate a personalised report and recommendations to improve its effectiveness throughout every step of the customer journey. One of Royal Mail's media consultants will take you through the results.
What do the results mean?
The report will help you identify the strengths and new opportunities for your current catalogue campaign.
- They set out best practice for effective catalogue design, layout, branding and content for your target audience.
- You will be able to identify new sales opportunities and ways of using catalogues to drive customers to purchase online.
- Find out how Pricing in Proportion can make your catalogue marketing more cost-effective.
- They can help you get more from your marketing budget and streamline planning for future campaigns.
Contact one of our media consultants to arrange a personalised review of your catalogue.