Media Mix

Find research, case studies and relevant data that show the effectiveness of direct mail with other media such as email and online.

Financial Times Elusive Breeds direct mail campaign
The Financial Times sells its high net worth readership to media buyers courtesy...
Mail in the charity sector
How do consumers respond to charity marketing? Despite the recession, people...
Kern direct mail case study
Precision scales supplier Kern grabs the attention of its B2B audience by...
Campaign effectiveness – direct mail versus other media
Direct mail still takes a considerable slice of marketing spend, but how does it...