News

The latest news and analysis about direct mail – its players, its business and its impact. Plus opinion on hot topics from industry experts.

Why print marketing is still viable today

Why print marketing is still viable today

by Julie Dell’Aira, Scott Cooper Associates, 05-Dec-2012

There’s no doubt we live in the electronic age. Every household and business owns at least one computer, our electronic devices are all integrated, and no one could possibly get along without a smart phone!

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Marketing directors upbeat about budgets, claims confidence tracker

Marketing directors upbeat about budgets, claims confidence tracker

by MMC, 22-Jul-2012

The marketing industry looks set to enjoy a positive end to 2010 with marketing directors optimistic about their budgets for the second half of this year. According to a new Royal Mail survey, one third are expecting an increase in marketing spend while only 13% expect budgets to be cut.

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Why laughter is the best medicine for postcard mailings

Why laughter is the best medicine for postcard mailings

by Will Pearlman, Synergy Direct Response, 02-Jul-2012

There is no doubt about it: if someone laughs at your ad, it has been received favourably, says  Will Pearlman from Synergy Direct Response. Obviously humorous advertising does not work for every industry (sorry to those of you in the mortuary business). But for most, laughter is the best medicine.

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Consumers ‘can miss out’ with holiday time-limited promotions

Consumers ‘can miss out’ with holiday time-limited promotions

by Mail Media Centre, 28-Jun-2012

Consumers are not always getting the best price when they book holidays using time-limited deal promotions, according to a Which? investigation.

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Dog rehoming campaign by Soho Square for Dogs Trust

Dog rehoming campaign by Soho Square for Dogs Trust

by Mail Media Centre, 28-Jun-2012

The Dogs Trust will release their summer campaign in July, a direct mail shot created by Soho Square to raise money to look after dogs overlooked for rehoming.

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Prostate UK reveals Royal Mail backing and new identity

Prostate UK reveals Royal Mail backing and new identity

by Mail Media Centre, 28-Jun-2012

Royal Mail has chosen Prostate UK as its charity of the year following a company ballot, and hopes to raise more than £2m for the fund over the coming two years, while the charity reveals a new identity.

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