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News
The latest news and analysis about direct mail – its players, its business and its impact. Plus opinion on hot topics from industry experts.
by MMC, 22-Mar-2010
Direct marketers will have to adhere to rigorous rules from this September under the revised CAP Codes, especially when targeting and collecting data from children.
by fast.MAP, 22-Mar-2010
Seven out of 10 donors give to different types of charity at different times of year, according to new research, so even the most data-driven of fundraisers, when working in isolation, can only achieve a partial picture of their supporters’ giving habits.
by MMC, 22-Mar-2010
Credit card giant Barclaycard has launched its new loyalty scheme, Barclaycard Freedom. Launched on 17 March, the programme will allow 8 million Barclaycard cardholders to earn up to £10 for every £1,000 they spend.
by MMC, 22-Mar-2010
The Direct Marketing Association (DMA) is keeping good data practice and protection high on the agenda and renewing its partnership with credit and business information specialist Equifax.
by Richard Higginbotham, head of marketing, Transactis, 22-Mar-2010
When it comes to customer insight, it’s not just how many people you have on your database, but the depth of the data and what you do with it. Whether it's for customer relationship management in general or a specific loyalty scheme, quality is more important than quantity.
by MMC, 19-Mar-2010
The Direct Marketing Association’s Robert Keitch has announced that he is leaving his role as chief of membership & brand at the association.
by MMC, 19-Mar-2010
Development charity Practical Action is rolling out a new donor acquisition programme that is expected to involve both online and offline activity. Direct marketing agency TDA will create and implement the campaigns and test new ways of fundraising.