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News
The latest news and analysis about direct mail – its players, its business and its impact. Plus opinion on hot topics from industry experts.
by MMC, 02-Sep-2010
Cancer Research UK is hoping to deepen its relationships with supporters and inspire them to continue giving to the charity with a new, personal campaign created by TDA.
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by MMC, 01-Sep-2010
Car manufacturer Volkswagen is teaming augmented reality (AR) with direct mail in a campaign to promote the new VW Golf Match.
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by MMC, 31-Aug-2010
Contrary to popular belief, young people are highly receptive to direct mail, new research from Experian has revealed, while their parents’ generation – those aged 46-65 – are less receptive to the medium.
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by MMC, 27-Aug-2010
Seventy-five per cent of people want cold calls banned, according to research by Which?, while a quarter have been intimidated by cold calls in the past and one-fifth have felt pressured to make a purchase.
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by Simon Kershaw, creative consultant, 25-Aug-2010
When did you last receive a real, handwritten letter? In our post-digital age, it’s become a rarity. And this gives the medium of mail real power. Next time you watch an adaptation of a Jane Austen novel, look out for the scenes when the post arrives; the letter isn’t a medium, it’s an event! But how many harness the Austen-esque potential of mail?
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