MMC>News
News
The latest news and analysis about direct mail – its players, its business and its impact. Plus opinion on hot topics from industry experts.
by Julie Dell’Aira, Scott Cooper Associates, 05-Dec-2012
There’s no doubt we live in the electronic age. Every household and business owns at least one computer, our electronic devices are all integrated, and no one could possibly get along without a smart phone!
by MMC, 22-Jul-2012
The marketing industry looks set to enjoy a positive end to 2010 with marketing directors optimistic about their budgets for the second half of this year. According to a new Royal Mail survey, one third are expecting an increase in marketing spend while only 13% expect budgets to be cut.
by Will Pearlman, Synergy Direct Response, 02-Jul-2012
There is no doubt about it: if someone laughs at your ad, it has been received favourably, says Will Pearlman from Synergy Direct Response. Obviously humorous advertising does not work for every industry (sorry to those of you in the mortuary business). But for most, laughter is the best medicine.
by Mail Media Centre, 28-Jun-2012
Consumers are not always getting the best price when they book holidays using time-limited deal promotions, according to a Which? investigation.
by Mail Media Centre, 28-Jun-2012
The Dogs Trust will release their summer campaign in July, a direct mail shot created by Soho Square to raise money to look after dogs overlooked for rehoming.
by Mail Media Centre, 28-Jun-2012
Royal Mail has chosen Prostate UK as its charity of the year following a company ballot, and hopes to raise more than £2m for the fund over the coming two years, while the charity reveals a new identity.