Contrary to popular belief, young people are highly receptive to direct mail, new research from Experian has revealed, while their parents’ generation – those aged 46-65 – are less receptive to the medium. 

Seventy-five per cent of people want cold calls banned, according to research by Which?, while a quarter have been intimidated by cold calls in the past and one-fifth have felt pressured to make a purchase.

Two graduates from Staffordshire University have scooped top prize in this year’s Graeme Robertson Trust Awards. 

When did you last receive a real, handwritten letter? In our post-digital age, it’s become a rarity. And this gives the medium of mail real power. Next time you watch an adaptation of a Jane Austen novel, look out for the scenes when the post arrives; the letter isn’t a medium, it’s an event! But how many harness the Austen-esque potential of mail?