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News
The latest news and analysis about direct mail – its players, its business and its impact. Plus opinion on hot topics from industry experts.
by Mail Media Centre, 03-Feb-2012
Colleagues in marketing and customer service departments should ‘have a love affair’, BT’s managing director of customer service has told conference delegates.
by Debra Ellis, Wilson & Ellis Consulting, 03-Feb-2012
Many purveyors of social media have declared that traditional marketing is dead. In their minds, direct mail was the first casualty in the battle between viral and old school sales tools. Their rally cry of 'Stop marketing and start engaging' is gaining traction as companies seek new ways to generate revenue without increasing costs.
by Mail Media Centre, 03-Feb-2012
Cravendale milk has used innovative state-of-the-art video mail technology in a bid to impress journalists and encourage media coverage of a new advertising campaign.
by Mail Media Centre, 01-Feb-2012
Transport for London (TfL) has launched an integrated campaign – including a direct mail element - to raise awareness of travel behaviour during the 2012 Olympic and Paralympic Games.
by Mail Media Centre, 01-Feb-2012
Sainsbury’s is renaming its tiger bread after a letter from a three-year-old girl to the supermarket, saying that the pattern of the crust looked more like a giraffe, went viral.
by Mail Media Centre, 31-Jan-2012
Royal Mail is predicting a bumper Valentine’s Day with a record-breaking 11.34 million cards expected to be posted this month.