The ‘Valentine’s Day 2011’ report from Google UK Analyst, Jonny Cranmer, aims to help marketers plan for the seasonal event.

“Remember that consumers may be searching for value propositions online. If your creatives are price led, make sure the price is compelling and competitive for this to drive incremental traffic,” Crammer adds.

The findings are particularly relevant for travel sector marketers, with romantic getaways high on the agenda for loved-up couples. Travel queries grew 20% y-o-y in February 2009.

Google expects this growth to continue in 2011. The search giant’s most recent figures show that all travel queries grew 23% in Q4 2010.

Historically travel queries have peaked up to 12 days before February 14. However, in 2010 this peak occurred only 6 days before.

With February 14 falling on a Monday this year, it is predicted that couples will most likely use the weekend before the big day for their Valentine breaks.

However, data from Google suggests that people will carry on searching for Valentine’s travel deals after February 14 and as a result marketers are advised to put aside some budget to capture traffic the weekend following this date.

Marketers have also been advised to allocate some budget towards the end of the month, to avoid their advertised promotions missing out on appearing against later half-term related travel searches.

In addition, Crammer advises marketers to use re-marketing to bring interested customers back to their site.

The white paper in full can be accessed here.