Infobank can help you stay ahead of the competition

by MMC, 23-May-2011
Infobank can help you stay ahead of the competition

The Mail Media Centre Infobank Resource Centre offers free expertise to help you plan and improve your integrated marketing campaigns. It provides advertisers and their agencies with a physical place to go for FREE information when researching their marketing campaigns and pitches.

A new series of Induction Sessions will give you access to the systems and tools available with in-depth training on how to use the latest leading industry information to aid you in completing your marketing campaigns and pitches.

Learn how to collate the latest data on your industry, understand the different types of consumer in your market, and identify who your competitors are.

Know how to track your competitors advertising expenditure through campaign analysis across all media type and use our profile tools to understand your consumers’ behaviours, lifestyle, and attitudes.

Induction sessions take place every Wednesday (2 to 3pm) and Friday (11am to 12pm) at the Mail Media Centre Infobank, Stukeley Street, London, WC1V 7AB.

Sessions for groups of 6 or more can be arranged outside these times.

All induction sessions must be booked in advance. To register your interest please mail Media Insight Manager, Brenda Lee Henderson at brenda.l.henderson@royalmail.com.

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