Dogs Trust is mailing supporters with an appeal for funds to help the charity rebuild its Roden Rehoming Centre in Shropshire.

Cancer Research UK is hoping to deepen its relationships with supporters and inspire them to continue giving to the charity with a new, personal campaign created by TDA.

Car manufacturer Volkswagen is teaming augmented reality (AR) with direct mail in a campaign to promote the new VW Golf Match. 

Contrary to popular belief, young people are highly receptive to direct mail, new research from Experian has revealed, while their parents’ generation – those aged 46-65 – are less receptive to the medium. 

Seventy-five per cent of people want cold calls banned, according to research by Which?, while a quarter have been intimidated by cold calls in the past and one-fifth have felt pressured to make a purchase.

Two graduates from Staffordshire University have scooped top prize in this year’s Graeme Robertson Trust Awards. 

When did you last receive a real, handwritten letter? In our post-digital age, it’s become a rarity. And this gives the medium of mail real power. Next time you watch an adaptation of a Jane Austen novel, look out for the scenes when the post arrives; the letter isn’t a medium, it’s an event! But how many harness the Austen-esque potential of mail?

UK charity Dogs Trust is appealing for funds to help it care for older and vulnerable dogs in a direct mail campaign created by Soho Square.

An integrated campaign is targeting pink car owners to ask them to raise money in a special event for children’s charity the Little Princess Trust.

In June, the Government’s Central Office of Information (COI) announced it was looking into creating a payment by results system for its rostered agencies. Marc Michaels, COI director of direct marketing and evaluation, explains the rationale behind the department’s thinking.