Colleagues in marketing and customer service departments should ‘have a love affair’, BT’s managing director of customer service has told conference delegates.

Many purveyors of social media have declared that traditional marketing is dead. In their minds, direct mail was the first casualty in the battle between viral and old school sales tools. Their rally cry of  'Stop marketing and start engaging' is gaining traction as companies seek new ways to generate revenue without increasing costs.

Cravendale milk has used innovative state-of-the-art video mail technology in a bid to impress journalists and encourage media coverage of a new advertising campaign.

Transport for London (TfL) has launched an integrated campaign – including a direct mail element - to raise awareness of travel behaviour during the 2012 Olympic and Paralympic Games.

Sainsbury’s is renaming its tiger bread after a letter from a three-year-old girl to the supermarket, saying that the pattern of the crust looked more like a giraffe, went viral.

Royal Mail is predicting a bumper Valentine’s Day with a record-breaking 11.34 million cards expected to be posted this month.

Direct mail has always offered an emotional and personal element to marketing that digital avenues cannot replicate. Sensory mail can  increase response rates by evoking a memorable experience for the consumer.

Marketers who leverage live data to enhance the timeliness and relevance of their outbound marketing messages can achieve nearly six times the return on investment of marketers who are less strategic in their approach.

When I was asked to review the mail I'd received recently for the MMC's Doormat Digest slot, I thought it’d be straightforward. Simply select some interesting packs from my post: hopefully one or two nice ideas; perhaps some well-written copy or tasteful examples of art direction.

A new study into the effectiveness of supermarket advertising has warned retailers they should concentrate efforts more on direct channels over TV advertising.