News archive

Missed the MMC’s weekly news round-up? Catch up on any news stories or expert opinion pieces from the past three months in our archive.

Dogs Trust sends eco-friendly fund raiser for rehoming centre

by MMC, 06-Sep-2010

Dogs Trust is mailing supporters with an appeal for funds to help the charity rebuild its Roden Rehoming Centre in Shropshire.

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TDA creates localised ‘thank you’ for Cancer Research supporters

by MMC, 02-Sep-2010

Cancer Research UK is hoping to deepen its relationships with supporters and inspire them to continue giving to the charity with a new, personal campaign created by TDA.

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Volkswagen uses AR car to target prospects for Golf

by MMC, 01-Sep-2010

Car manufacturer Volkswagen is teaming augmented reality (AR) with direct mail in a campaign to promote the new VW Golf Match. 

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Mosaic shows mail is a hit with young audiences

by MMC, 31-Aug-2010

Contrary to popular belief, young people are highly receptive to direct mail, new research from Experian has revealed, while their parents’ generation – those aged 46-65 – are less receptive to the medium. 

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Which? consumer survey calls for ban on cold calls

by MMC, 27-Aug-2010

Seventy-five per cent of people want cold calls banned, according to research by Which?, while a quarter have been intimidated by cold calls in the past and one-fifth have felt pressured to make a purchase.

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Staffs students clinch sweet competition for Waitrose

by MMC, 26-Aug-2010

Two graduates from Staffordshire University have scooped top prize in this year’s Graeme Robertson Trust Awards

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Doormat digest: Simon Kershaw laments the lost art of letter-writing

by Simon Kershaw, creative consultant, 25-Aug-2010

When did you last receive a real, handwritten letter? In our post-digital age, it’s become a rarity. And this gives the medium of mail real power. Next time you watch an adaptation of a Jane Austen novel, look out for the scenes when the post arrives; the letter isn’t a medium, it’s an event! But how many harness the Austen-esque potential of mail?

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Dogs Trust pop-up mailer offers new life for old dogs

by MMC, 23-Aug-2010

UK charity Dogs Trust is appealing for funds to help it care for older and vulnerable dogs in a direct mail campaign created by Soho Square.

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Call for pink car owners to rally for children’s charity

by MMC, 23-Aug-2010

An integrated campaign is targeting pink car owners to ask them to raise money in a special event for children’s charity the Little Princess Trust.

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Expert opinion: Can payment by results work for the COI?

by Marc Michaels, director of direct marketing and evaluation, COI, 20-Aug-2010

In June, the Government’s Central Office of Information (COI) announced it was looking into creating a payment by results system for its rostered agencies. Marc Michaels, COI director of direct marketing and evaluation, explains the rationale behind the department’s thinking.

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