Tammy Butler, Marketing Manager at Prime Print Group Plc, says that it’s worth choosing paper cards over digital ones for numerous reasons, not least because the customer will recognise the extra effort.

“A paper card brings home the prospect that you have taken their custom seriously”, she explains. “If you’re selling something of significance, be prepared to spend a bit extra.”

Whilst emails are sometimes seen as a cheaper alternative, it might be misleading to think of paper cards as expensive. The fact that a card could be sat in front of a client for up to six weeks demonstrates its real value.

Moreover, digital printing techniques mean that businesses can personalise all their cards at no extra cost.

Whilst the majority of cards sent by businesses to clients are timed around Christmas, Butler is quick to point out that traditional cards can be more versatile than this.

“Sending out cards to thank a client post-sale is definitely worthwhile, or for example to let your customer know about an upcoming move. It keeps you in the mind of your customer and can often result in referrals and new clients,” she said.

“Cards can be given added value by including, for example, a perforated voucher.”

For maximum effect, cards should reflect the company’s brand values by using an appropriate image, coupled with a personalised message that the end user can connect with.

Choosing cards that make a charitable donation can also help convey the right image for your business.