Our man in Cannes, Mail Media Centre creative head and past Gold Lion winner Patrick Collister, will discuss the results and share his tips for success over drinks at our HQ in London's West End next week. So if you fancy finding out how to bring home gold for the UK next year, book your free place  for  Cannes et Vin!, on Tuesday 28 June from 5.45pm.

Among the winning entries he'll be looking at is Mercedes Benz's imaginative twist on a traditional sales letter, which we featured as a Campaign of the Week back in April.

'Sprinter applies for a job' saw creative agency Lukas Lindermann Rosinski send job applications to fleet managers which were written - quite literally - by Sprinter vans. The agency created etched the words on a van tyre, drove it through muddy puddles then printed the results as a letter.

Another direct mail campaign to pick up silver was aimed at persuading musicians to play at a Rock4Aids charity gig. Joe Public Johannesburg sent musicians a 'Spark Hope Matchbook' - an invite to play the concert in the form of giant matchbooks containing real drumsticks.

And Ogilvy Brazil also won silver for  'Santa's Forgotten Letters' - a campaign which helped Coca-Cola cement its association with Father Christmas and give adults 'a reason to believe in Christmas again'. They sifted through thousands of decades-old letters to Santa on display at the Santa Claus museum in Illinois, tracked down some of the writers and gave them the exact gifts they asked for many years ago - from a Cathy QuickCurl doll to an Evel Knievel Skyrocket.

Find more examples of great campaigns in our Creative Showreel.