MMC>Search results
Search results
Javascript is not enabled in your browser. To print this page please use your browser's print controls.
30 results for
Youth.
Use the
Advanced search feature to refine your search results.
BBC TV licensing case study
How do you get students to buy a TV licence? This interactive multi-channel campaign by Proximity for the BBC shows how it used 'anti-humour' to reach its target audience across univer...
SCHOTT AG case study
SCHOTT AG used a targeted direct mail campaign to convince the household appliance industry in Germany to use its glass and ceramic worktops instead of fake Chinese imports.
Teen market in a nutshell
In this video, Jane Pritchard of TMW defines the teen market and the best way of marketing to this lucrative audience.
Royal National Lifeboats Institution case study
Sea rescue charity RNLI needed to develop a younger donor base and targeted 12 YouTube video bloggers with a provocative message. The 'Who are you?' campaign generated a massive online...
British Heart Foundation direct mail campaign
Ultimate Dodgeball, part of the British Heart Foundation’s Food4Thought initiative, is a direct mailer aimed at teachers. This influencer marketing campaign encourages 11- to 13-year o...
Mail in the 21st century – how mail is consumed
People put their post in all sorts of places. We reveal how mail has a lasting impact as it travels around the home, whether it's acting as a reminder or providing a few minutes of rel...