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This integrated DCSF campaign targeted Pakistani and Bengali communities with direct mail, roadshows and radio advertising to encourage members of the community to drive take-up of an ...
What is the best way of marketing to the UK's many different ethnic groups? This 2007 report explores the cultural and technical issues involved in data gathering as well as highlighti...
How do you target UK citizens who speak languages other than English? This 2009 report uses TGI, BMRB and ONS data to reveal valuable insights and cultural differences about responses ...