How do you get students to buy a TV licence? This interactive multi-channel campaign by Proximity for the BBC shows how it used 'anti-humour' to reach its target audience across univer...

Want to know how to get more from your marketing budget? This guide from Billetts has tips on buying in a downturn, the dos and don'ts of digital marketing and details on how to achiev...

Olympics sponsorship boosts a company's image in the eyes of UK consumers, particularly people who are frequent responders to direct mail, according to this 2011 TGI data.

Is Britain a spent creative force because it hasn't done well at Cannes in the past few years? Patrick Collister, Mark Bainbridge, Julie Screech and Dave Woods sound off about the stat...

This integrated DCSF campaign targeted Pakistani and Bengali communities with direct mail, roadshows and radio advertising to encourage members of the community to drive take-up of an ...

Advertising space for Television New Zealand's Saturday night movie slot was sold out for six months following this ingenious direct mail campaign based on an Around the World in 80 Da...

Eye-tracking research is an innovative way of tapping into what consumers think and see - consciously and sub-consciously. Eyetracker's Iain Janes explains how marketers can use its fi...

Arla Foods UK uses smart targeting tactics in this Cravendale milk door drop campaign aimed at 2.5 million families who are heavy milk consumers but are not Cravendale customers.

The British Army boosts recruitment courtesy of an integrated TV, mail, email and online campaign urging 16-24 year olds to Start Thinking Soldier, successfully filling all its trainin...

A savvy UK retailer shows how to use door drops to boost sales revenue in this 2010 BrandScience research which reveals the medium’s effectiveness compared with TV and press.