How do you get students to buy a TV licence? This interactive multi-channel campaign by Proximity for the BBC shows how it used 'anti-humour' to reach its target audience across univer...

Direct mail plays a key part in driving traffic online. This 2010 BrandScience research reveals how the channel performs compared with search, radio and print in pushing people to visi...

This Quadrangle research from 2007 examines how direct mail and newspapers work together as an advertising medium complementing each other's strengths and weaknesses.

The National Marine Aquarium asked Bright to help generate off-peak admissions. Targeting teachers within 90 minutes of the NMA, the agency produced two versions of a colourful mailing...

Shackleton, Madrid, came up with a cheeky mail, TV, print and online campaign for children's charity Action Against Hunger: a public appeal to get Al Gore to direct a documentary appea...

This 2007 case study describes how Plymouth-based car dealership IML used direct mail, radio and press to advertise a launch event of its new range of Chevrolet cars. Cleaning the cust...

In this integrated campaign to support the launch of the new generation smart fortwo car, Claydon Heeley made creative use of a self-help website and mail pack to help 'distressed driv...

The campaign called for a direct mail piece that could engage, inform, and, most importantly, get partners and customers to stamp out counterfeit software. MRM Worldwide came up trumps...

Insurance firm Swinton Taxi Divison wanted to boost calls and quotes and gain an edge in the market. Red C came up with an integrated Mystery Tipper campaign that encouraged cabbies to...

Australian telecoms company Optus needed to build brand awareness and generate new leads in the B2B market. M&C Saatchi came up with a campaign that used direct mail, email, press and ...