Create effective direct mail campaigns with help from Chris Whitson, Patricia Macauley, Alison Ive, Nick Howse & David Cole.
Direct mail campaign planning 
Creating a well-defined creative brief
Marketing to ethnic audiences
Planning an affinity campaign
Using quantitative research
Using qualitative research

Learn how to source, define, segment and clean your direct mail data with our expert panel: Caroline Kimber, Steven Day & Angela Karlsberg.
Data planning
Defining your target market
Developing a segmentation strategy
Cleaning your data
Data cleaning services

Chris Arnold on delivering a direct mail message with maximum impact; Mike Colling advises on maximising value for money, while Nick Howse explains how creative affinity partnerships work.
Delivering a powerful message
Investing in production and creative
Creating an affinity campaign

Discover how to assess the effectiveness of your direct mail campaigns and measure awareness with affinity promotions.
Measurement overview
Evaluating a campaign
Soft and hard metrics
Test and control cells
Evaluating affinity campaigns