MMC>Direct mail marketing masterclass>Specialist services>Agency support
The agency support team
We can help to build your knowledge and expertise of direct mail and door drop marketing, plus keep you up to date with industry best practice and the latest innovations to ensure your campaigns have maximum effectiveness and impact.
Louise Williams, head of agencies
A proficient commercial leader and strategist, Louise has worked with many of the UK’s leading advertising, media planning, direct marketing and creative agencies. She has extensive client-side experience in the across many different sectors, creating successful campaigns and supporting agencies and planners in their use of direct marketing.
What we do
- Ideas generation, best practices and formats
We provide confidential responses to brief and can keep you up to date with the latest innovations in direct mail and integrated marketing to help you pitch for and win new business.
- Training and knowledge share
We offer support and training to existing direct mail and door to door practitioners to improve campaign effectiveness, and help agencies that haven't used direct mail develop the knowledge and skills to do so and improve their media mix.
- Insight and research
Is mail an effective medium for your client's objectives and audience? Tap into our huge bank of case studies, sector overviews, consumer insights and data, and media tools. These, combined with our practical experience, can help support your client's business objectives.
- Production services
Royal Mail offers a wide range of technical products and services, plus a national helpline and dedicated agency representatives who can quickly provide information on everything from proofs and lead times, to budgets and formats.
What our customers say

'A huge thank you for your effort this morning. We found it immensely useful in understanding your full capabilities at the Mail Media Centre and your own expertise.
It has already got us thinking about opportunities both with our existing clients and on the new business front.'
Tom Lamb, group account director, Billington Cartmell
Call 0800 917 0640 to talk to Lousie or one of her team about how they can help your agency or email the MMC to speak to a consultant.